About Us
Who We Are
Primary Arms exists to serve customers as the trusted authority in tactical and shooting products—delivering exceptional experiences through professional expertise, dependable availability, and innovative products we design and stand behind.
Through deep industry knowledge, disciplined product selection, and a best-in-class direct-to-consumer platform, we provide reliable access to the products shooters depend on. Customers trust us not only for what we carry, but for the insight, education, and experience we bring to the shooting community.
Whether serving first-time shooters or seasoned professionals, our focus is consistent: delivering value, ensuring availability, and providing an exceptional experience every time.
Visit PrimaryArms.comWhether serving first-time shooters or seasoned professionals, our focus is consistent: delivering value, ensuring availability, and providing an exceptional experience every time.
Our History
Primary Arms was founded on a simple belief: shooters deserve reliable equipment and expert guidance from a company they can trust.
What began as a small business built by shooters has grown into the leading destination for tactical and shooting sports products. Overtime we’ve expanded our inventory assortment, built strong partnerships with top manufacturers, and earned a reputation for reliability, service, and expertise.
As we continue to grow, we remain grounded in the principles that built the company—serving customers to the best of our ability with integrity, professionalism, and a long-standing commitment to the shooting sports community.
What Makes Primary Arms Different
Customers choose Primary Arms because of our focus on expertise, reliability, and service.
We operate as a true category authority by delivering:
- A carefully curated assortment of leading brands
- Strong inventory depth and dependable availability
- A best-in-class ecommerce experience.
- Authoritative product content, education, and guidance.
- A team of knowledgeable professionals passionate about the shooting sports.
Our goal is simple: to be the complete destination for shooters seeking both products and expertise.
Primary Arms Optics
Primary Arms Optics is our proprietary brand, developed by our in-house engineering team to deliver high-performance optics at exceptional value.
Built with input from shooters and professionals, our optics are designed to perform in demanding conditions while remaining accessible to a wide range of customers. From rifle scopes to red dot sights and advanced optical systems, the brand showcases our commitment to innovation, performance, and value.
Our Culture
At Primary Arms, we believe strong companies are built by people who operate with integrity, accountability, and discipline.
Our team is committed to excellence, teamwork, and continuous improvement. We make fact-based decisions, execute with focus, and work together to deliver results for our customers and partners.
These principles guide how we operate every day and are central to the culture we are building.
Our Commitment